Category: Resources

Privacy by Design, More Than a Strategy

Consumer data privacy is seemingly at the forefront of every conversation about technology in the current climate. When major hacks such as last year’s Experian data breach happen, renewed calls for more stringent data protection protocols inevitably occur. Additionally, the recent predicament involving Facebook sharing customer data has also brought the issue of privacy to

Read More »

Finovate Spring 2018 Demo

Founder and CEO, Hossein Rahnama and Director of Software Tools and Frameworks, Justin Lam demonstrated our capabilities to attendees at Finovate Spring 2018. The demonstration showcased the depth of our Digital Experience Platform by delivering  engaging use cases to the audience in real time. Watch the video below for the full demonstration. Finovate Spring 2018

Read More »

Insurance Literacy: How to Reach Millennials

One of the most dominating topics across the financial services industry over the last several years has been around how to best market to and acquire millennials as customers[1]. Much of this discussion comes from a banking and finance perspective; how to offer millennials loans, how to get them to invest, how to sell them

Read More »

Go Beyond Conventional Marketing

Traditional marketing, such as print, broadcast or direct mail are being left in the dust as technology advancements spur digital innovation. Even more modern tactics such as push notifications could be considered “traditional,” as they have become the new norm and standard marketing practice for global organizations. Customers now consume most of their content –

Read More »

Go Beyond Push Notifications

We live in an app-based world and as every aspect of life becomes increasingly digitally connected and mobile, applications will continue to become the primary way consumers interact in any friendly or business-related communications. The total number of app downloads is estimated at 197 billion in 2017[1]. While the app category people spend the most

Read More »

Go Beyond Mobile: Embracing the Internet of Things

Think back to five years ago, when taking a mobile-first approach was revolutionary to marketing teams around the world. Today, consumers are spending 69% of their media time on smartphones, which means that mobile still takes the top spot as the go-to device for interacting with brands[5]. But with the emergence of Internet of Things,

Read More »

Go Beyond Location: Know More About Your Customers

The Internet of Things has opened a data floodgate. When it comes to privacy, the fate of that flood might be in the hands of consumers. Everyday, 2.5 exabytes of data are produced on the internet. That’s equivalent to 250,000 Libraries of Congress. What’s more? 90% of available data today was generated in the past

Read More »

Top Digital Marketing Trends to Leverage in 2018

Three-dimensional digital experiences To date, companies have been creating two-dimensional consumer experiences on two-dimensional devices, such as mobile phones, tablets, and desktop computers. The next generation of consumer experiences will be three-dimensional, lived through our entire environment, not just our devices. Customer interactions will bridge the gap between online and offline. For the enterprise, this

Read More »

Why Banks Need to Deliver Personalized Customer Experiences

When it comes to digital experiences, consumers are not measuring banks against one another, but rather with leading digital commerce companies such as Amazon, Apple or Zappos. Consumers today look for the brands they interact with digitally to provide consultation and proactive advice on which products or services they might enjoy based on what that company

Read More »