Flybits positioning

Flybits positioning (for intranet)

The methodlogy:

  1. Competitive alternatives – what would our target use or do if Flybits didn’t exist?
  2. Unique attributes – the secret sauce
  3. Value – What value do the attributes enable for customers? 
  4. Target market characteristics – who is the customer most likely to buy from us?
  5. Market category – A FOR  that helps them understand our unique category. 
  6. Relevant trends – help customers understand why our product is important now!
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