Google slide, Positioning & personas
Internal use only
The methodlogy:
- Competitive alternatives – what would our target use or do if Flybits didn’t exist?
- Unique attributes – the secret sauce
- Value – What value do the attributes enable for customers?
- Target market characteristics – who is the customer most likely to buy from us?
- Market category – A FOR that helps them understand our unique category.
- Relevant trends – help customers understand why our product is important now!
- Ali Rahnema
- February 24, 2022
- Google slide, Positioning & personas