Managing Customer Experiences
Once you’ve aggregated your data and integrated Flybits Concierge into your app, you’re ready to start designing contextual engagements for your customers.
Experience Studio provides an easy-to-use platform where you can quickly build journeys that target hyper-specific audiences with relevant content and offers.
How It Works...
Launch an experience.
To start, simply click to create a new experience.
Create your audience.
Then go to the Context Hub to select your context plug-ins to build your target audience. You can easily combine data variables that come from proprietary sources, like purchase history and credit score, with contextual data, such as location, weather and physical activity.
Design your content.
Next, define the content you want your customers to engage with in the Content Hub. Flybits gets you started with a library of out-of-the-box templates, while allowing you to upload any custom content you create. So you can deliver targeted offers, personalized articles, social media feeds, surveys and polls, and more.
Activate and push.
Now all you have to do is activate your experience and your targeted audience will immediately start enjoying the content you’ve developed for them. You can choose to send a push notification to guide them into the experience. Or set it up to be triggered when they meet a specific condition. For example, sending a customer satisfaction survey 15 minutes after a customer leaves a bank branch.
Analyze and optimize.
Estimate your campaign’s reach ahead of time, and, once live, examine detailed metrics such as impressions (who saw your message), engagement (who responded by taking action) and the top performing plug-ins. Our machine learning and AI capabilities take your captured data and use it to optimize future campaigns.