How a credit union redefined its digital member experience in under 7 weeks
Members 1st Federal Credit Union realized that members were flocking to mobile phones at an unprecedented rate. It needed a better way to engage members through relevant education, offers, and personalized recommendations at speed and scale. It was time for an upgrade.
“Flybits has been a strong innovation partner and catalyst in modernizing our mobile app while delivering exceptional value to our members.”
— Members 1st Federal Credit Union
Company overview
Members 1st Federal Credit Union serves over half a million members through its network of almost 60 branch locations throughout Central Pennsylvania as well as its robust digital banking and call center channels.
The challenge
Members 1st Federal Credit Union realized that members were flocking to mobile phones at an unprecedented rate. The team wanted to provide an app experience that matched the exceptional service members have come to expect in branches. However, a campaign manager that was not connected to the credit union’s mobile app made it difficult to provide timely and relevant updates via mobile. It was time for an upgrade.
The solution
In just under 7 weeks, Members 1st implemented MyConcierge™ using Flybits technology, an embedded layer that sits within their existing mobile app. This immediately helped to bring the offline experience to mobile, empower associates to quickly interact with members, and turn their app into a destination.
With MyConcierge™, Members 1st was able to avoid a timely development build and accelerate their speed to market using a one-time API integration with their data. Now, the credit union’s marketing team can directly engage with members through an on-demand feed of predictive and proactive recommendations, offers, and education personalized to every member while also having the ability to launch full-push notification capabilities and geolocation.
The result
Growth in awareness and adoption of solutions such as:
With Flybits, Members 1st redefined its member experience and proved that digital transformation can be applied rapidly without disrupting operations.
Members 1st no longer needs to rely on traditional channels, such as email, to connect with customers beyond the branch, with Flybits supporting its innovative MyConcierge™ service. Now they can communicate directly on mobile and benefit from higher customer engagement on a channel members prefer.
About Flybits
Flybits is a Toronto-based Contextual Engagement Company redefining how complex institutions harness the power of their data. By unifying fragmented systems and maintaining the highest standards of data privacy and security, Flybits empowers banks to deliver relevant, real-time digital experiences at scale.
Flybits Labs, the company’s applied R&D division, sits at the intersection of financial services innovation and cutting-edge technology. Partnering with leading complex institutions, global organizations, and top academic institutions, Flybits Labs architects the future of finance by advancing next-generation AI applications, sophisticated data models, and intuitive conversational interfaces that accelerate the journey from concept to real-world deployment.
Flybits is backed by a world-class roster of investors, including Mastercard, TD, Citi Ventures, Portage, and IVP.
Contact: marketing@flybits.com