The level of control that consumers have over of their own data has been an issue hotly debated in the digital world since the advent of the Internet. It’s especially prevalent today as increasing concerns and questions are voiced about how citizens’ personal data is accessed and by whom. Keeping data safe is crucial in
What’s the next big thing in context-as-a-service?
In our blogs, our digital engagement professionals explore new ideas and analyze the trends that are shaping our industry.
One of the most dominating topics across the financial services industry over the last several years has been around how to best market to and acquire millennials as customers. Much of this discussion comes from a banking and finance perspective; how to offer millennials loans, how to get them to invest, how to sell them
Traditional marketing, such as print, broadcast or direct mail are being left in the dust as technology advancements spur digital innovation. Even more modern tactics such as push notifications could be considered “traditional,” as they have become the new norm and standard marketing practice for global organizations. Customers now consume most of their content –
We live in an app-based world and as every aspect of life becomes increasingly digitally connected and mobile, applications will continue to become the primary way consumers interact in any friendly or business-related communications. The total number of app downloads is estimated at 197 billion in 2017. While the app category people spend the most
Think back to five years ago, when taking a mobile-first approach was revolutionary to marketing teams around the world. Today, consumers are spending 69% of their media time on smartphones, which means that mobile still takes the top spot as the go-to device for interacting with brands. But with the emergence of Internet of Things,
The Internet of Things has opened a data floodgate. When it comes to privacy, the fate of that flood might be in the hands of consumers. Everyday, 2.5 exabytes of data are produced on the internet. That’s equivalent to 250,000 Libraries of Congress. What’s more? 90% of available data today was generated in the past