Blog

What’s the next big thing in context-as-a-service?

In our blogs, our digital engagement professionals explore new ideas and analyze the trends that are shaping our industry.

Why Banks Need to Deliver Personalized Customer Experiences

When it comes to digital experiences, consumers are not measuring banks against one another, but rather with leading digital commerce companies such as Amazon, Apple or Zappos. Consumers today look for the brands they interact with digitally to provide consultation and proactive advice on which products or services they might enjoy based on what that company

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A Customer’s Context is More Than Just Location

The birth and never ending iterations of mobile devices have created a rat race for mobile-related softwares and technologies, from mobile apps to payment platforms, and from cameras to music players. All of these pieces of software not only provide us with incredibly practical services that help to simplify our lives, but also keep us

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How to Use Opt-Ins to Personalize Your Marketing Campaigns

This blog is part 3 of a series. Click here for part 1 and here for part 2.   So you’ve snagged the opt-in. Now what? Data collection means nothing unless you know what to do with it. Once data transparency has been communicated and opt-ins have been encouraged, a new marketing monster takes over. Its

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Best Practices for Increasing Mobile Opt-In Rates

From brand trust and transparency comes a coveted catch in the digital world: the opt-in. Every brand wants their customers to provide useful data, but simply being honest with consumers isn’t enough to convince them. If they’re ever going to opt-in, you first need to grab their attention. This statement may seem obvious, but with

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Transparency as a Tool for Data Collection

The Internet of Things has opened a data floodgate. When it comes to privacy, the fate of that flood might be in the hands of consumers. Everyday, 2.5 exabytes of data are produced on the internet. That’s equivalent to 250,000 Libraries of Congress. What’s more? 90% of available data today was generated in the past

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