Gone are the days when people researched destinations using guidebooks, booked flights with their travel agent, and waited to receive their boarding pass in the mail. Today, most of these tasks are done using a laptop, mobile device, or even a wearable. It is as simple as booking a flight in a couple of clicks,
What’s the next big thing in context-as-a-service?
In our blogs, our digital engagement professionals explore new ideas and analyze the trends that are shaping our industry.
From brand trust and transparency comes a coveted catch in the digital world: the opt-in. Every brand wants their customers to provide useful data, but simply being honest with consumers isn’t enough to convince them. If they’re ever going to opt-in, you first need to grab their attention. This statement may seem obvious, but with
The Internet of Things has opened a data floodgate. When it comes to privacy, the fate of that flood might be in the hands of consumers. Everyday, 2.5 exabytes of data are produced on the internet. That’s equivalent to 250,000 Libraries of Congress. What’s more? 90% of available data today was generated in the past
As originally published in BAI on June 1, 2017. The banking industry is in the midst of a digital evolution as more customers bypass branch visits for mobile or online banking. Retail banks, used to employing mass marketing techniques and face-to-face product sales in brick-and-mortar branches, now find themselves disrupted by consumers’ need for digital
As originally published in International Banker on June 14, 2017. Historically, banking operated using a product-centric business model; financial institutions employed mass marketing to sell consumers products and services, with an eye toward servicing the needs of the customers making in-person visits to their branches. The teller-customer relationship was based largely on completing transactions, be
As originally published in Tech.Co on July 7, 2017. The surge in fintech startups isn’t just an anomaly — it’s becoming a trend. Between 2015 and 2016, research by KPMG found challenger banks saw a 32 percent spike in lending compared with a 5 percent drop for incumbents. Where is this increase coming from? Probably from challengers’