It’s nearly impossible to deny that data has become one of the basic currencies of modern life. Whenever we send a tweet, shop online or check the latest sports scores, we are engaged in the constant interplay of data, transmitting and receiving countless packets of digital information. What’s more, the amount of data produced by
What’s the next big thing in context-as-a-service?
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Let’s face it, the world is becoming increasingly digital. Everywhere we look, data is collected from our everyday devices, generating mass amounts of information about who we are. As a consumer, this can be a bit difficult to wrap your head around. As a marketer, however, one question immediately comes to mind: “How do I
Flybits is excited to announce that we will be presenting at FinovateSpring this year! The event takes place in San Jose on April 26th and 27th. FinovateSpring is a demo-based conference for innovative startups and established companies in the fields of banking and financial technology. The event offers a glimpse of the future of finance via
The idea of tailoring interactions, products and services to a customer’s profile is not new. It’s called one-to-one marketing.
As originally published in TechCrunch on January 8, 2017.