ATB Financial Selects Flybits to Power Next-Generation Digital Engagement
[Toronto, ON] – [May 5th, 2026]
Flybits is proud to announce a new client partnership with ATB Financial to advance ATB’s digital transformation and enhance how it engages with customers across its growing digital banking footprint.
Serving more than 840,000 clients and managing approximately $100 billion in assets, ATB Financial continues to invest in technologies that strengthen its digital banking capabilities. Following a comprehensive evaluation, Flybits was selected as the best-fit solution—recognized for its ability to address immediate needs while enabling long-term, scalable innovation.
Flybits’ platform stood out for its ability to deliver context-driven engagement, allowing ATB to provide timely, relevant, and personalized communications across digital channels.
Flybits acts as a contextual intelligence layer, interpreting real-time signals to orchestrate engagement across ATB’s existing channels. This approach enables ATB to accelerate innovation while maintaining flexibility, control, and compliance.
“Flybits brings a powerful combination of real-time intelligence and scalable engagement that will transform how we connect with our clients. Their platform allows us to deliver more meaningful, contextual experiences at the moments that matter most. We’re also excited to partner with another Canadian company as we continue to innovate and elevate our digital banking experience.”
Through this partnership, ATB clients will benefit from more timely, relevant, and helpful banking experiences. Alerts and communications will be tailored to real-life moments—making digital banking feel more intuitive and valuable by delivering the right information, at the right time, through the customer’s preferred channel.
“This partnership with ATB Financial reflects a shared vision for the future of banking, one where engagement is driven by context, not campaigns, to meet customers in the moments that matter most” said Chris Pinkerton, Chief Growth Officer at Flybits. “ATB’s commitment to innovation and supporting Canadian technology is clear. Together, we’re building a foundation that enables smarter, more adaptive customer experiences”.
As ATB Financial continues to evolve its digital capabilities, this partnership reflects a shared commitment to building more intuitive, responsive banking experiences.
“Flybits has been a terrific partner to work with. Their platform is flexible, adaptable, and aligns seamlessly with our needs, helping us move faster and deliver better experiences for our clients.”
This partnership establishes a foundation for ongoing innovation, enabling both organizations to continuously evolve, test, and scale new ways of engaging customers, and to shape a more responsive, intelligent future for digital banking together.
About Flybits:
Flybits is a Toronto-based Contextual Engagement Company redefining how financial institutions harness the power of their data. By unifying fragmented systems and maintaining the highest standards of data privacy and security, Flybits empowers banks to deliver relevant, real-time digital experiences at scale.
Flybits Labs, the company’s applied R&D division, sits at the intersection of financial services innovation and cutting-edge technology. Partnering with leading financial institutions, global organizations, and top academic institutions, Flybits Labs architects the future of finance by advancing next-generation AI applications, sophisticated data models, and intuitive conversational interfaces that accelerate the journey from concept to real-world deployment.
Flybits is backed by a world-class roster of investors, including Mastercard, TD, Citi Ventures, Portage, and IVP.
Contact: Marketing@flybits.com
