Flybits Q1 Product Releases: Smarter Solutions to Deliver Personalized Banking
We kicked off 2025 with a strong Q1, reinforcing our commitment to continuous improvement and innovation. Our focus remains on helping our banking, cards, and payments partners deliver smarter, more personalized experiences—faster and more effectively.
This quarter, we introduced key product enhancements that improve performance visibility, support new markets and languages, and enable more intelligent content delivery. These updates are part of our broader mission to make data-driven engagement simple, scalable, and impactful for financial institutions.
At the same time, Flybits Labs continues to shape the future of digital banking and cardholder experiences. Through Labs, we’re actively exploring next-generation capabilities—from predictive habit-formation journeys to AI-driven content intelligence—and gradually incorporating these innovations into our core platform as they mature.
Our product roadmap is driven by real customer needs, and each release reflects our ongoing effort to build not just a better product, but a more adaptive and forward-thinking solution for the evolving financial landscape. We’re excited about what’s ahead and grateful to our teams for delivering with focus and speed.
Content Prioritization:
Delivering relevance, with the right content at the right time
What’s new: A new and improved way to organize, rank and pin personalized content based on business and campaign goals. Easily optimize what content customers receive across various sections and allow them to dismiss content they’re not interested in, ensuring key messages are always featured.
Why it matters: Ensuring your business-critical campaigns and messages are prioritized for maximum visibility, enhancing performance and giving greater control over content matching and delivery to drive optimal business results.
Localization Enhancements:
Tailor and tune your channel for any market
What’s new: A faster, more intuitive way to configure, preview and publish multilingual content. Updates include a simplified language setup process and improved support for right-to-left languages such as Arabic.
Why this matters: Teams are now enabled to deliver regionally tailored content in multilingual and non-English speaking markets with greater speed and accuracy. These updates support faster content creation, a smoother publishing process and higher quality outputs.
Multi-Step Journey Analytics:
Unlock and share performance insights for every step of the customer journey
What’s new: A unified performance dashboard that aggregates key metrics, including impressions, reach, and engagement metrics across all steps of the customer journey.
Why it matters: Get the clarity you need to quickly identify what’s working and what’s not working to optimize your funnel, focusing on what drives the most customer impact.
Analytics Report Download & Sharing:
What’s new: A .csv export capability for performance reports, enabling offline access and cross-team sharing and analysis, to easily integrate with other BI reporting and tools.
Why it matters: Allows business and marketing teams to easily share insights, and make faster, data driven decisions using preferred tools.
Flybits Labs:
Experimenting with bleeding-edge financial AI models and immersive experiences
At Flybits Labs, we’re actively shaping the next frontier of financial engagement, rethinking how banks and card issuers connect with their customers in a world that’s rapidly evolving beyond legacy channels.
From Perspective-Aware AI (PAI) that adapts engagement based on the user’s context, mindset, and behavior, to Agentic AI that empowers customers through intelligent, co-piloted banking interactions – we’re building and testing the foundations for more human, more intelligent data experiences.
We’re also exploring immersive formats that go beyond the mobile screen. Our work in spatial computing and XR-powered card experiences is opening new doors for how users interact with financial products—transforming moments like onboarding, travel, rewards, and EMOB into dynamic, visually engaging experiences that educate and inspire.
As innovations mature, they’re integrated into our core platform, ensuring our customers stay ahead with the most adaptive and scalable solutions available.
A big shout out to our Engineering, Product, and Design teams for relentlessly pushing boundaries and building the capabilities that will define the next decade of digital banking. Thanks to their work, Flybits continues to equip our customers not just for what’s now—but for what’s next.
Want to learn more? We’d be happy to walk you through what’s new.
About Flybits:
Flybits revolutionizes how financial institutions deliver personalization. Their award-winning framework simplifies the connection between financial institutions, their data, and their customers. Flybits’ platform accelerates the delivery of critical use cases with minimal IT intervention, empowering digital teams to seamlessly deliver data-led insights across all channels. Supported by leading fintech investors including Point72 Ventures, Mastercard, Citi Ventures, TD Bank Group, and Information Venture Partners, Flybits has offices in New York, London, and Toronto.
