Flybits Context & Intelligence

A living model of the customer and the business — preferences, goals, intent, risks, life events, relationships, eligibility, offers and channels — kept current in real time and used to decide what should happen next.

Decisioning

Prioritization

Agents

Flybits Chronicles

Any Model

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Flybits Intelligence Engine Preferences Goals Customer intent Risks Life events Relationships Segments Business goals Products Offers Eligibility Channels Location Device state App activity Connectivity

CONTEXT, INTELLIGENCE & INSIGHTS

Flybits reads signals from the systems you already operate — core banking, CRM, CDP, warehouse, partner feeds and the device itself — resolves them against a single context model, and detects the state changes worth acting on. Each signal below is available to decisioning, orchestration and reporting without a second copy of the customer record.

CUSTOMER

Preferences

Channel, language and contact preferences the customer has set.

Goals

What the customer is trying to achieve — stated where possible, inferred where not.

Customer intent

Real-time zero-party data — preferences, goals and needs the customer shares directly, captured as intent forms.

Risks

Exposure signals: missed payments, fraud patterns, life shocks.

Life events

Moves, new jobs, travel and other shifts that change what matters.

Relationships

Households, authorized users, advisors and merchants connected to this customer.

ENTERPRISE

Segments

Existing audiences, kept as an input to context rather than the answer.

Business goals

What the business is trying to move, so decisions serve both sides.

Products

The products the customer holds today, and the ones they could hold.

Offers

Live offer inventory, with terms, eligibility and expiry attached.

Eligibility

Entitlement and suitability rules drawn from your systems of record.

Channels

Where the customer can be reached, and with what consent.

DEVICE

Location

Where the customer is right now, and the places that matter to them.

Device state

Platform, app version, permissions and notification opt-in status.

App activity

Sessions, screens and in-app behaviour reported from the SDK.

Connectivity

Network conditions and online state, so delivery matches the moment.

IN THIS LAYER

Create intelligence

Attributes, rules and Chronicles that turn raw signals into a readable model of the customer.

Orchestrate experiences

Author in Experience Studio, then decide what happens, for whom and when — or hold it back.

Analyze & optimize

Engagement events, experience performance and the feedback loop back into decisions.

See how this layer connects to the rest of the stack in the platform overview.