CONTEXT & INTELLIGENCE
Capabilities
Experience orchestration
Orchestration decides what should happen, for whom and when, then holds it back when the conditions are not met. Experience flows watch for data changes, schedules or customer behavior.
Orchestration is the middle of the connect, orchestrate, deliver process: you define how and when an experience should be presented by tagging data, setting triggers and mapping business logic to real-time conditions. Authoring happens in Experience Studio, a code-free workspace where content, audience, triggers, constraints and schedule are wired together and previewed before release.
WHAT IT DOES
Audiences & conditions
Eligibility, entitlement and suitability rules evaluated against live context rather than a stored list.
Prioritization
Competing content, offers and messages are ranked into one ordered experience per customer.
Relevance & suppression
Scoring, frequency and suppression rules that keep volume low and value high.
Measurement
Engagement and outcome reporting per experience, with the context that produced it attached.
IN DETAIL
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Experiences are journeys — an offer, a fraud alert, a consent prompt — assembled from content, rules and placement rather than built as screens.
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Content is authored from templates in the content editor, with custom HTML and CSS available where a layout needs more control.
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Triggers and constraints define when an experience may fire; schedules and recurrence define the window it is valid for.
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Broadcast push, scheduled content and file-upload driven experiences are all built with the same process.
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Every environment ships with an out-of-box sample experience — templates, content, triggers and constraints already wired — to adapt rather than start blank.
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Previewing against a test user shows exactly what that user would see with their context values applied, before anything is released.
SERVICES & BUILDING BLOCKS
ELIGIBILITY
Whether a customer qualifies for an experience at this moment.
PRIORITY
Ranking across everything eligible, so the most useful item leads.
FREQUENCY & SUPPRESSION
Caps, cool-down and do-not-repeat handling across channels.
TIMING
Send-time and in-session decisions, including hold-back when nothing is worth saying.
ARBITRATION
One decision across competing campaigns, products and lines of business.
DECISION LOG
A record of what was chosen and why, for audit and tuning.