PLATFORM CAPABILITY
Capabilities

Flybits Data Orchestration

Flybits connects to the systems you already run — core banking, CRM, CDP, warehouse, CMS, partner feeds — reads them in place, and packages what it reads into unified schemas. Every connection is signed, tokenized, consent-aware and audited.

SECURITY & GOVERNANCE SIGNED AUTH TOKENIZATION CONSENT-AWARE AUDITABLE
SEGMENTS
TRANSACTIONS
PRODUCTS
CORE BANKING
DWH
CRM
CDP
CMS
PARTNER DATA

Any source, any format, any timeframe

Most platforms make you meet them halfway: reshape the payload, stand up a pipeline, agree on a nightly window. Flybits takes data on its own terms. A streamed event, a GraphQL query, a spreadsheet dropped in a bucket — each is mapped into the same unified schema, so a rule written once keeps working no matter how the value arrives, or whether it describes this second or the last two years.

HOW IT ARRIVES
FILE DROP
CSV / BULK
REST / JSON
WEBHOOKS
DEVICE SDK
STREAMING EVENTS
GRAPHQL
WHEN IT APPLIES
REAL TIME
ON-DEMAND
BATCH
HISTORICAL

The types of data we orchestrate

Flybits integrates agnostic of source system — the same data type is handled consistently whether it comes from your core banking platform or a competitor's, your CRM or a spreadsheet. Below are the data classes and types Flybits can orchestrate, with representative sources.

PROPRIETARY Your systems of record, marketing stack and content.
TYPE
TYPICAL SOURCES
WHAT IT CONTRIBUTES
Segments
Marketing automation, campaign tools
Existing audience membership from your marketing stack
Transactions
Card and payment processors, core banking
Balances, deposits, spend velocity and merchant detail
Products
Product catalogue, eligibility engines
Holdings, eligibility and product configuration
Account state
Core banking / policy admin systems
System-of-record account and customer state
Modelled attributes
Snowflake, BigQuery, Databricks
Modelled attributes, scores and aggregates
Relationship context
CRM — Salesforce, Dynamics, servicing platforms
Relationship, servicing and case context
Behavioural events
CDP — Segment, Adobe, Tealium, in-house
Unified profile and behavioural events
Content & offers
CMS — Contentful, AEM, Sitecore, offer managers
Content, offers and creative your teams already author
PUBLIC / PARTNER Third-party and open feeds that add context you do not own.
TYPE
TYPICAL SOURCES
WHAT IT CONTRIBUTES
Partner data
Partner APIs, loyalty and merchant networks
Rates, merchants, loyalty and geo feeds
Weather
Weather and forecast providers
Current conditions, forecasts and severe-weather alerts
Transit
Transit authority and mobility APIs
Routes, schedules and live service status
Market data
Rate, FX and market data feeds
Interest rates, FX, indices and benchmark pricing
Location reference
Mapping, geocoding and POI providers
Places, merchant locations, geofences and geocoding
Merchant & loyalty
Card networks and loyalty partners
Merchant categories, offers and reward inventory
PERSONAL / ZERO-PARTY Consent-bound signals the customer shares or their device emits.
TYPE
TYPICAL SOURCES
WHAT IT CONTRIBUTES
Zero-party
In-app preference centres, surveys, goal setting
Preferences, goals and intent the customer states directly
Location
Mobile SDK, geofencing and location services
Where the customer is right now, and the places that matter to them
Battery
Mobile SDK, device power APIs
Charge level and power state, for low-battery-aware experiences
Connectivity
Mobile SDK, network state APIs
Network type and online/offline state, so delivery matches the moment
App activity
Mobile SDK, in-app analytics
Sessions, screens and interactions captured from the SDK

In this layer

See how this layer connects to the rest of the stack in the platform overview.