Why Context Matters
Mobile devices have enabled us to consume content and services anytime, anywhere. However, the exponential growth of data has made it difficult to quickly find information that's relevant to us when we need it.
Launching a mobile app today is rarely a fully satisfying solution, as users still have to look for what they need. The next generation of mobile technology will be self-adaptive, delivering relevant and timely information to users while eliminating the need for manual searches or configuration.
Many enterprises today see the benefit of powerful and engaging mobile apps as a big competitive advantage. Flybits is changing the mobile paradigm. We're giving these enterprises a new way to create, enhance, and deploy mobile apps that understand a user’s context, and to render personalized content and services to the user.
How We Can Help
We're the pioneers in context-aware computing. We offer a packaged software product using a SaaS (Software as a Service) model. Our solution is more aptly described as the world's first and only Context-as-a-Service platform. It hides the great complexity of identifying and managing context and providing the relevant data. That's what makes it so easy for enterprises to create and run apps that deliver engaging experiences to mobile users based on their unique context.
We define context using Zones. Every Zone has a physical boundary but a Flybits Zone goes far beyond mere location-based services. Zones don't simply rely on location - they can include device information, such as battery levels or network bandwidth; environmental context, such as temperature or humidity, or health metrics, such as sleep patterns or energy levels. Our holistic framework gives enterprises the creative flexibility to activate different contextual sensors and build unique in-the-moment experiences for their audiences.
Why Choose Flybits?
The Flybits platform is not just a way to design or to author apps, though Flybits makes it easy to create apps that are elegant and beautiful, and to enhance existing ones. Flybits also enables the app to run, understanding the context and delivering the personalized experience to each user of the app.
Flybits is so easy to use that people such as brand managers or marketing people, who are not IT professionals, can create and deploy elegant and compelling apps. Flybits comes with support for a large and growing set of data sources, sufficient for vast classes of apps.
Sometimes new data sources are needed, such as integrations to in-house systems like a retail bank's identity-management system or the account information for a frequent flier program. Flybits includes a powerful extensibility interface that lets developers integrate with third-party data sources and introduce new data sources. IT can become heroes by enhancing your brand and increasing sales.
Flybits is creating what we refer to as the “spectrum of relevance”- a convergence of the physical and digital worlds, manifested through augmented experiences. As more digital zones are created and populated by end-users, mobile content will become increasingly personalized across a wider spectrum. This will eliminate the need to search for information, enabling people to remain seamlessly connected with the world that surrounds them.