PRIVACY & CONSENT
Data privacy is
a human right
We live in an age of data insecurity where consumers are growing weary of trusting organizations with their data.
A consent-based approach, with Flybits
We enable financial Institutions to become trusted gatekeepers of consumer data by ensuring data is used transparently, so you can focus on building trust and creating value. We do this by enabling your customers to choose when to share their data and for what purpose, creating a good data ecosphere, and delivering high-value experiences that serve them. In turn, they will be more likely to exchange their data for experiences, which they can trust are being delivered responsibly.
Here’s how we do it
- GDPR
The Flybits Platform is compliant with GDPR, a stringent legislation governing personal data and data processing.
- Synthetic ID protection
The synthetic IDs on our platform are not personally identifiable or reversible by Flybits, reducing the impact of a potential data breach.
- Abstract identifiers
Our management console, the Flybits Experience Studio, does not provide direct visibility to any customer's' context data meaning no user can view customer data.
Here’s how we do it
- Consent and opt-out
We obtain a customer’s consent prior to data collection and provide clear opt-out methods.
- Customer control
Your customer’s accumulated personal data can be retrieved, returned or deleted upon request.
- Aggregated data
All analytics, simulations and reports are provided at aggregate levels. Only the bank or financial institution can map the synthetic ID back to identifiable customer attributes.
Data transparency is among the most critical issues facing financial institutions today. The Flybits guided opt-in flow offers three levels of permissions: concierge service, location tracking, and notifications. It further explains what personal data is required and how it will be used, ensuring an individual’s privacy is protected. Flybits does not rely on personally identifiable data to deliver personalized experiences.
A consent-based approach to consumer data ensures their privacy is protected when leveraging financial data to drive customer value creation.
—Hossein Rahnama
Founder & CEO
Flybits
Gaining trust means giving control
Privacy with consent
Flybits advocates data and algorithmic transparency by putting customers in the driver’s seat with their data.
Giving customers control
The Flybits platform includes a built-in guided opt-in as part of the user experience to give customers control over what data they provide.
Full transparency
Let customers know what data is required and how it will be used. Best of all, offer peace of mind with the promise of data privacy.
Building trust
We all know how banks have served customers in traditional economies, but what matters today is how a bank is prepared to serve its customers in the data economy. This white paper examines how banks can adopt new rules to build reputation and trust to become a central hub of their customers’ digital lives.
What are customers saying?
0 %
agree companies must be proactive about data protection
0 %
of customers feel they are in control of their personal data
0 %
say the responsibility of protecting data rests with the company collecting the data
PWC, Protect. Me Survey, 2017
Elevate your customer experience design capabilities
Drive up to 30% in incremental sales and improve marketing ROI up to 22% with personalized onboarding and activation experiences
Increase engagement rates by 20-30% by securely delivering relevant and valuable card experiences across the entire customer lifecycle
Go live in record time with a one-time integration that can have you up and running in less than 12 weeks