Consumer data privacy is seemingly at the forefront of every conversation about technology in the current climate. When major hacks such as last year’s Experian data breach happen, renewed calls for more stringent data protection protocols inevitably occur. Additionally, the recent predicament involving Facebook sharing customer data has also brought the issue of privacy to
What’s the next big thing in context-as-a-service?
In our blogs, our digital engagement professionals explore new ideas and analyze the trends that are shaping our industry.
Founder and CEO, Hossein Rahnama and Director of Software Tools and Frameworks, Justin Lam demonstrated our capabilities to attendees at Finovate Spring 2018. The demonstration showcased the depth of our Digital Experience Platform by delivering engaging use cases to the audience in real time. Watch the video below for the full demonstration. Finovate Spring 2018
The level of control that consumers have over of their own data has been an issue hotly debated in the digital world since the advent of the Internet. It’s especially prevalent today as increasing concerns and questions are voiced about how citizens’ personal data is accessed and by whom. Keeping data safe is crucial in
One of the most dominating topics across the financial services industry over the last several years has been around how to best market to and acquire millennials as customers. Much of this discussion comes from a banking and finance perspective; how to offer millennials loans, how to get them to invest, how to sell them
Traditional marketing, such as print, broadcast or direct mail are being left in the dust as technology advancements spur digital innovation. Even more modern tactics such as push notifications could be considered “traditional,” as they have become the new norm and standard marketing practice for global organizations. Customers now consume most of their content –
We live in an app-based world and as every aspect of life becomes increasingly digitally connected and mobile, applications will continue to become the primary way consumers interact in any friendly or business-related communications. The total number of app downloads is estimated at 197 billion in 2017. While the app category people spend the most