Blog

What’s the next big thing in context-as-a-service?

In our blogs, our digital engagement professionals explore new ideas and analyze the trends that are shaping our industry.

Finovate Spring 2018 Demo

Founder and CEO, Hossein Rahnama and Director of Software Tools and Frameworks, Justin Lam demonstrated our capabilities to attendees at Finovate Spring 2018. The demonstration showcased the depth of our Digital Experience Platform by delivering  engaging use cases to the audience in real time. Watch the video below for the full demonstration. Finovate Spring 2018

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Insurance Literacy: How to Reach Millennials

One of the most dominating topics across the financial services industry over the last several years has been around how to best market to and acquire millennials as customers[1]. Much of this discussion comes from a banking and finance perspective; how to offer millennials loans, how to get them to invest, how to sell them

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Go Beyond Conventional Marketing

Traditional marketing, such as print, broadcast or direct mail are being left in the dust as technology advancements spur digital innovation. Even more modern tactics such as push notifications could be considered “traditional,” as they have become the new norm and standard marketing practice for global organizations. Customers now consume most of their content –

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Go Beyond Push Notifications

We live in an app-based world and as every aspect of life becomes increasingly digitally connected and mobile, applications will continue to become the primary way consumers interact in any friendly or business-related communications. The total number of app downloads is estimated at 197 billion in 2017[1]. While the app category people spend the most

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Go Beyond Mobile: Embracing the Internet of Things

Think back to five years ago, when taking a mobile-first approach was revolutionary to marketing teams around the world. Today, consumers are spending 69% of their media time on smartphones, which means that mobile still takes the top spot as the go-to device for interacting with brands[5]. But with the emergence of Internet of Things,

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