Boosting mobile engagement to 30%

A U.S. credit union noticed an uptick in email engagement at the start of the pandemic. It was clear to them that members were hungry for information.

Content Creation

The problem

An insurance provider noticed a spike in mobile adoption among its younger customers. Unfortunately, they couldn’t effectively leverage the channel to provide a meaningful experience in their app. Though 70% of their customers still used their web portal, 30% had adopted mobile. And that number was only growing. The insurance provider wanted to stay one step ahead, and provide these users with an industry-leading mobile experience.

Exporch trigger vector

Triggers and Segmentation

The solution

They contacted Flybits to modernize their mobile app with personalized communications. Their ambition? To deliver experiences that exceeded their younger consumers’ high expectations.

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The results

Case 4 Analytics Chart


higher performance

When they integrated Flybits into their existing app, 71% of users opted in to receive push notifications, indicating a high appetite for health and benefit communications over mobile.

More impressively, their engagement skyrocketed, with an average click-through rate of 30% per message. Now, thanks to their innovative thinking, this insurance provider is building stronger relationships with customers who will be critical to their future success.

Key successes from top FIs

experiences deployed this year
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mobile users
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Our Solution

Flybits has been a true partner and extension of our team. The platform allows us to have more personalized and contextualized conversations with our customers, and we’ve derived immediate value from being able to better understand and cater to those who bank with us. Our partnership with Flybits has unequivocally empowered us to take digital engagement and mobile adoption to new heights—and we’re just getting started.


Alan Mcintyre

Head of Global Banking

It's time your digital channels work for you