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Boosting mobile engagement to 30%
A U.S. credit union noticed an uptick in email engagement at the start of the pandemic. It was clear to them that members were hungry for information.
Content Creation
The problem
An insurance provider noticed a spike in mobile adoption among its younger customers. Unfortunately, they couldn’t effectively leverage the channel to provide a meaningful experience in their app. Though 70% of their customers still used their web portal, 30% had adopted mobile. And that number was only growing. The insurance provider wanted to stay one step ahead, and provide these users with an industry-leading mobile experience.
Triggers and Segmentation
The solution
They contacted Flybits to modernize their mobile app with personalized communications. Their ambition? To deliver experiences that exceeded their younger consumers’ high expectations.
The results
16-49x
higher performance
When they integrated Flybits into their existing app, 71% of users opted in to receive push notifications, indicating a high appetite for health and benefit communications over mobile.
More impressively, their engagement skyrocketed, with an average click-through rate of 30% per message. Now, thanks to their innovative thinking, this insurance provider is building stronger relationships with customers who will be critical to their future success.