Flybits accelerates its growth in the U.S, helping Enterprise banks with new personalized mobile experiences in the data economy

TORONTO, ON (October 5, 2021) —

In a year of unprecedented digital transformation across the financial services sector, Flybits is supporting banks in advancing customer engagement and digital services through predictive and proactive high-impact experiences from biometrics and payment features, to lifestyle experiences that improve wellbeing.

Flybits, the leading digital experience platform for financial services, today announced its growth in the U.S, notably with TD Bank and Members 1st Federal Credit Union. Powered by Flybits, TD for Me, a digital concierge now available within the U.S. mobile app, proactively provides personalized guidance, services, and recommendations to U.S. TD customers based on their context, location, and interests. Such collaborations empower banks to bring better experiences to their customers at speed and scale, while redefining customers’ expectations about the future of digital banking.

“We are helping banks to rapidly transform their apps into destinations that move beyond transactions, particularly during a time where meaningful advice and personalized recommendations are critical levers to building trust,” says Sean Frigault, Vice President of Customer Success at Flybits. “Through our platform, our customers can increase engagement with their customers, by offering them real-time, value-added offers in the moments they are needed, which is a true testament to the success of such partnerships and the market need for predictive and proactive customer experiences.”

With Flybits, banks can solve a major key challenge faced by many – maximizing the value of their digital assets and positioning themselves for the seismic shift happening across the industry with the emergence of next generation data and AI technologies, evolving customer expectations, and the rise of big tech. “We are always looking for new ways to build on the trusted relationship we have with our customers,” said Rizwan Khalfan, Chief Digital and Payments Officer, TD Bank Group. “Leveraging our relationship with Flybits we have been able to create new experiences for our customers where they feel supported and connected through our digital properties.” 

TD has been recognized by multiple mobile banking reports as a leader in digital customer experience and most recently, was named the best consumer digital bank in Canada by Global Finance.

Since Flybits launched in the U.S, TD has deployed a dozen highly personalized experiences including biometrics, eStatements, mobile remote deposit capture, and bill pay, providing its customers with real-time access to what they need, when they need it.

In the past year, Flybits has helped financial institutions deploy a variety of personalized experiences for their customers including homebuying support, retail offers, and advice. It has also championed other innovative digital experiences including the launch of a small business empowerment program to boost engagement and traffic to local businesses, as well as credit counseling, COVID support services, and a number of experiences that promote health and wellness.