Just like most marketers right now I thought:
“What type of content should I write about during the COVID-19 pandemic that could help people solve a problem?”
All this while I’m getting bombarded by best practice articles, social posts, webinars, live videos, and much more.
So, instead of me going out to write about something everyone else is already writing about, I decided:
“Why don’t I just collate the ones I like and share them with folks?”
Voila!
Enter my first pass at Marketing during a Crisis Roundup.
This isn’t an exhaustive list. I’m certain that there are many more resources out there that I’m not aware of.
Please share them with me and I’ll keep adding to this list so that we can share it with our peers.
Positioning and Messaging
- How Your Business Can Respond to Coronavirus (COVID-19) (Webinar)
- Brands may need new positioning in response to COVID-19 | WARC
- COVID-19 Messaging: Dos and Don’ts | The AdRoll Blog
- COVID-19: Keeping Track of Coronavirus Cancellations [Travel & Hospitality]
- Inside Google Marketing: 5 principles guiding our media teams in the wake of the COVID-19 outbreak
- PR and Marketing During COVID-19: What You Need to Know
- The Impact of Coronavirus on Financial Marketing Communications Strategy
- Cause Marketing in the Time of COVID-19
- Three Ways Financial Marketers Can Navigate Pandemic Challenges [Financial Services]
- Preparing your marketing plans for the Coronavirus downturn
- Marketing Dos and Don’ts During a Crisis
- 5 Crisis Management Tips for Your Digital Brand
- Marketing During Times of Disruptive Change [Financial Services]
Email Marketing
- Best Practices for Email Marketing During a Crisis: Webinar Recording + Q&A (Webinar)
- COVID-19 Emails: Key Considerations and Tips
- 6 Tips on Sending Effective Email During a Crisis
- COVID-19 Emails: Key Considerations and Tips
- Putting a Human Touch on Email Marketing (not crisis-related, but worthy mention)
Display/SEM
- How COVID-19 Has Impacted Google Ads Results [Data]
- What The Coronavirus (COVID-19) Means For Marketers
- Reducing digital marketing due to COVID-19? Read this first
- Should You Run Facebook Ads During a Crisis?
- COVID-19 Marketing Impact: Should You Cut Your Advertising Budget? | The AdRoll Blog
- COVID-19 and corporate social responsibility in search engine marketing
Social Media
- How COVID-19 Has Impacted Google Ads Results [Data]
- How to Navigate Through a Global Crisis on Social Media
- Managing Your Bank’s COVID-19 Communications in Social Media [Financial Services]
- 5 Things Social Media Managers Must Do Now in the Age of Coronavirus
- Marketing in Times of Uncertainty: Tips From Top Marketing Pros
Content and Copywriting
