Today we’re dropping the biggest product update in the history of Flybits.
Yeah, no biggie.
In this update, we’re going to let you in on everything you need to know about Experience Studio 2.0. Plus, we’ll show you how to take advantage of all its new features. For those of you who are wondering what’s up with Experience Studio 1.0, I’m here to tell you that we haven’t scheduled a phase out—yet. When we do, we’ll provide you with a heads up well in advance.
What’s new?
- They say, “variety is the spice of life.” In this new update, we took that to heart. Now, you can choose from over 200 experiences in our new Experience Library.
- You told us you wanted an easy way to build immersive customer experiences. We listened. We put together turnkey experience templates, so you don’t have to worry about designing or stitching together your experiences. Instead, you can simply input your content and focus on getting results.
- Analytics shouldn’t just track performance—they should also provide actionable insights that make you more effective. That’s exactly what our new analytics view does, with an in-depth look at how your target audience is engaging with active experiences.
- With our new export capabilities, you can easily bring your analytics data into other marketing tools.
Our new Experience Library
Our new Experience Library includes over 200 experiences spanning across credit cards, primary banking, mortgage lending, personal lending, wealth, SMB, financial wellness, lifecycle marketing, loyalty and much more.
We’ve prepackaged all the meaningful points of interaction across your products and services— making it seamless for marketers to activate and deploy new experiences. And while they come prebuilt, they can be easily customized in just a few clicks.
We’ll show you how it’s done below.
How does it all work?
To get started with Experience Studio 2.0, click “New Experience”.
Building your first experience
1) Select a template
Choose from a selection of turnkey experience templates, with delivery rules included. Whether you’re launching an experience in your app, by push, or creating a multi-step experience that includes some combination of both, now you can do it all in one place.
2) Configure your experience
Now that you’ve selected an experience template, you’ll be directed to the configuration screen. Here, you can select your target audience and message. In the example above, we selected the Triggered Notification template, which includes three customizable cards. Below, we’ll walk through how to configure each one.
3) Select your target audience
First, let’s define your target audience. Select an audience you’ve already created or make a new one by simply dragging and dropping your targeting criteria. Here, let’s set our target audience to anyone who has a university degree.
4) Select your trigger
Now that you’ve determined who your audience is, it’s time to set a triggering event. In this example, users will receive a push only when they join our target audience. In other words, when they get a university degree. Triggering events can include proximity to a location, birth date, flight departure time, among many others.
Once you’ve set a triggering event or events, you can even determine how long the experience will be active for.
5) Configure your push notification
So far, you’ve created an audience and set a triggering event for your push notification. Now, it’s time to input your message and determine whether your push leads to an in-app experience, a web link or your app’s homepage. You can even set constraints on how many times a user will receive a triggered notification.
6) Select your content
If your push notification leads to in-app content, you can select one or multiple pieces of existing content it’ll link to. You can also create new content.
7) Schedule your experience
It’s finally time to schedule the launch of your new experience. To deploy it immediately, click the launch button. Feel free to also schedule it for a later date.
If you’ve opted to schedule it for later, you’ll be prompted to define the start and end dates, with the associated time zones.
You can track your new deployment in the experiences list.
Tracking experience performance with our new analytics view
You can track your experiences using the new analytics dashboard in Experience Studio 2.0.
With our new dashboard, you get detailed analytics for experiences you’ve just launched. The analytics dashboards you see for any Experience depend on the template you use to build the Experience. In general, there are four key elements:
- Experience Funnel, where you can see the proportion of users who passed through key stages in your experience funnel, from push notifications sent, received, opened, to content clicks.
- Experience Performance, where you can see experience performance over time. Filter results by day, week, or month. All lines in the time series graph correspond to stages in the experience funnel.
- Content Engagement, which enables you to track content performance, from views, to clicks, to click-through rates.
- Content Engagement by Source, where you can compare content views and clicks between push notifications and direct in-app access.
With this new detailed analytics view, you get actionable insights in real time, enabling you to double down on what’s working and course correct what isn’t.
The new view will complement the existing analytics dashboard, which gives you an overview of user metrics as well as overall engagement data across all experiences.
If you want to learn more about Experience Studio 2.0, let’s chat! We’d love to show you how it works and fill you in on what we’ve got planned for the future.
