Which stage is your bank at on the maturity personalization curve?

Most FIs in the Middle East and Africa that I do business with are at Stage 2 or 3, with aspirations to move up the curve to Stage 4 or 5. How do they get there? To accomplish this goal and go beyond, the data assembly components, content management system, and decision orchestration process must all be integrated to work in tandem. In addition, delivery channels such as internet banking, mobile apps, customer service call centers, and chatbots must all be integrated backwards with the personalization platform in order to generate engagement content that is relevant to the channel.

So what does your institution need to do to level up? More on this in my next blog.

I look forward to your comments and insights.